A customer recently asked me to take a look at a quote he had received from a local filter distributor on a set of filter carts. As I scanned the fax for information, it became obvious that the quote was just that … a series of numbers and letters and a price for the equipment that was represented by those numbers and letters. There was absolutely no information on the page about the filter carts’ performance or features other than the option of purchasing one or two filters.
